How We Started the Sweet Energy Brand

Sweet Energy is an online clothing store. We hope our unique collection of women's clothing inspires you to be your best self.
Sweet Energy started as an idea to introduce anyone who struggles with mental health to a lifestyle that can help with the challenge of balancing everyday life.
Passionate about this topic and knowing the power within her own story, our founder Twaneeta decided to share her experiences with holistic practices and tools such as healing crystals and positive affirmations that have shaped a more positive mindset and happier way of living. 

She is learning how to maintain mental health wellness by working to improve her mind, body, and spirit even when most days are tough. She wishes to share her journey with the world in hopes that it would inspire and encourage someone else to create a life for themselves that they can grow to love and appreciate. 

One day while planning to launch the company and talking to her mother she realized that Sweet Energy was more than an idea, it is a lifestyle brand. It is a vibe. It's an attitude that promotes self-growth and development. And just like that Sweet Energy manifested. 

Have you conquered a major milestone in life that you felt was impossible? Email our founder at to share your story and be featured on our guest blog.
Keep your energy positive. 


  • Kafi

    I’m super proud of you! I remember you telling me your many ideas of what you to accomplished in life. You’re a special woman in the world needs you. You will encourage many people. Keep up the great work. I will definitely support.

  • Fareedah

    I’m so proud of you for finally putting one of your many great ideas into a way to share your story finally. I hope this encourage more people to speak about this important topic. The merch is super cute.

Leave a comment

Please note, comments must be approved before they are published